Bad Ass Coffee of Hawaii celebrates 33rd anniversary, offers National Coffee Day promotions

Sept. 29, 2022
Just in time for National Coffee Day, Bad Ass Coffee of Hawaii is celebrating the company's history with promotional celebrations, brand education, and next era of growth.

Bad Ass Coffee of Hawaii, known for its premium sourcing, roasting and quality 100% Hawaiian coffees and international blends, is gearing up to celebrate the company's history, and most importantly, pay homage to the all-important brand name on its 33rd anniversary.

To thank its loyal customers, the company is offering a variety of National Coffee Day promotions. Coffee lovers are invited to visit Bad Ass Coffee of Hawaii on National Coffee Day for a free 16-oz. brewed 10% Kona blend, hot or iced, at participating locations.  

Bad Ass Coffee of Hawaii 'Ohana Rewards members also receive 33 bonus Lei (points) for each purchase on National Coffee Day at participating locations. Those unable to visit a store can redeem 33% off “Original Coffee Club” coffees at for one-day only on National Coffee Day, and/or enjoy 33% off their first recurring subscription order of any coffee, September 30–October 1. 

Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii in 1989 with the dream of sharing American-grown, premium Hawaiian coffee with customers everywhere. The inspiration behind the brand name holds a special place in Hawaiian coffee history.

The Bad Ass legend

For generations, the donkeys of Kona, Hawaii, could be heard bellowing as they carried precious loads of coffee beans down the steep mountains of the Big Island. The indigenous people of Kona named these hard-working donkeys the "Bad Ass Ones" because of their reliably strong, but stubborn nature in carrying their precious cargo. The legend of those hard-working donkeys lives on today at Bad Ass Coffee of Hawaii where the brand remains stubborn about sourcing, roasting, and serving quality Hawaiian coffee with the Aloha Spirit that centers on best-in-class hospitality. The brand proudly supports these hard-working donkeys through its Bad Ass For Good – Give A Hoof program that raises funds for nonprofit donkey rescues: Longhopes Donkey Shelter and Leilani Farm Sanctuary.

Hawaiian heritage

Bad Ass Coffee's dedication to sharing Hawaiian coffee starts with its longstanding partnerships with multi-generational Hawaiian coffee farmers, including Greenwell Farms (Kona, Hawai'i) – the oldest coffee farm on the Hawaiian Islands and one Bad Ass Coffee of Hawaii is proud to call a partner for the past 33 years. Through these partnerships, the brand embraces its unique practice of harvesting some of the highest quality coffee beans in the world.

Next era of growth

During the past few years, the company has re-launched the national brand under new ownership and leadership with a new business model supported by a new logo, packaging, store models, and new products resulting in a rejuvenated 33-year-old brand with a cult following.

Some key milestones in 2022 include:

  • Opening of five new franchise locations with five more expected to open by year end.
  • Signing multiple new franchisees who have committed to opening 79 locations with an additional 14 under various stages of construction across the mainland.
  • 66% increase in average unit volume compared to last year, up 76% from 2019, which is credited to systemwide investments and enhancements.
  • Aggressive expansion plans to open 150 new locations over the next five years.


Bad Ass Coffee of Hawaii
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