To help reach the company’s goal of reducing waste by 50% by 2030, Starbucks is shifting away from single-use plastics and piloting reusable cup programs in six markets around the world. By the end of next year, customers will be able to use their own personal reusable cup for every Starbucks visit in the U.S. and Canada – including in café, drive-thru and mobile order and pay. The company's goal by 2025 is to create a cultural movement toward reusables by giving customers easy access to a personal or Starbucks-provided reusable to-go cup for every visit, making it convenient to reuse wherever customers are enjoying Starbucks.
Starbucks continues to test multiple Borrow-A-Cup and reusable operating models in the United States, United Kingdom, Japan, and Singapore, with more countries in the year ahead. In addition, the company continues to encourage customers to bring their own cup and to emphasize for-here-ware as the default sit-and-stay experience, while exploring new customer incentives and technologies, like cup-washing stations at café counters.
The company is also launching a new Starbucks Partner Waste and Recycling App, developed by partners as part of the Greener Stores Innovation Challenge, to help partners navigate complex and unique store recycling guidelines. The app puts everything partners need to know to reduce waste and recycle in one place; it features store-specific information and notifications, a sorting guide and the option to create store-specific signage for partners and customers.
“Starbucks is spending this year testing innovative new ways to reduce waste and reduce our carbon footprint,” said Michael Kobori, chief sustainability officer. “Some of our best innovations, like the Waste and Recycling App, come directly from our store partners. Our store partners know their customers and communities best. When we work together with our partners, we find better solutions to create a more sustainable future for our planet and people.”