Starbucks promotes Leo Tsoi to CEO of China business

Sept. 21, 2021

Starbucks Coffee Co. announced the promotion of Leo Tsoi to chief executive of Starbucks China. Serving as Starbucks China’s chief operating officer and president of retail for the past five years, Tsoi has led efforts to grow Starbucks' footprint across China's mainland to 5,200 stores in more than 200 cities today.

As one of the leading architects behind Starbucks China’s growth since he rejoined the company in 2012, Tsoi previously served in various leadership positions, including vice president of North China region, chief marketing officer and vice president of store development and design.

With Tsoi’s promotion, Molly Liu is being elevated to chief operating officer of Starbucks China. Liu is a nine-year employee responsible for leading the development of Starbucks China’s digital ventures business,

These appointments are effective Oct. 1, 2021.


[Credit: Starbucks]
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