U.S. B2B technology channel revenue grew 9% year over year during the first half of 2021, surpassing $50 billion in sales, according to NPD Group’s B2B Distributor Track and Reseller Tracking Services.
These results are also up 4% from pre-pandemic levels in first half 2019. In the first half of the year, many businesses announced plans to keep employees in remote or hybrid work models, NPD said
“As businesses start to bring employees back to the office or switch from a completely remote to hybrid work model we expect to see some adjustments to the hardware and software priorities exhibited to-date,” said Mike Crosby, director and B2B technology industry analyst for NPD. “Categories like virtualization software and desktops, which have been down year-to-date, could begin to see improvements.”
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NPD's latest office technology data could be interpreted as good news for office coffee service industry, whose nets sales in 2020 were down almost 75% due to office closures and an 18-month-long remote work period. OCS operators are expecting to begin a rapid recovery the final four months of this year.