Bad Ass Coffee of Hawaii is officially entering the office coffee service sector. According to a press release, Bad Ass Coffee is planning to execute a multi-channel strategy launch a wholesale program targeting office coffee, contract foodservice, convenience outlets, e-commerce, hospitality and retail.
The offering will include a select line of premium coffee, tea and hot chocolate, among other products, in various packaging options designed to meet the specific serving requirements of the wholesale customer or consumer.
Bad Ass Coffee said its wholesale coffee sales program was created to increase consumer awareness and demand for its premium coffee products through channels outside of its existing franchise locations.
"Bad Ass Coffee of Hawaii is a stand-out brand and one that is going to thrive in the wholesale market," predicted Dan Ragan, a sales consultant for the company who has more than 30 years of experience in wholesale coffee.
Bad Ass Coffee of Hawaii was purchased in 2019 by the Royal Aloha Coffee Co., which set in motion aggressive growth plans. It was founded in 1989 on the Big Island of Hawaii. Bad Ass coffees are available in franchise stores and online.