Google for Startups features Griin Micro-Roaster at Israel branch

July 7, 2021

Israeli coffee tech company Griin said its compact, location-based bean roasting machine is now featured at the Tele Viv branch of Google for Startups.

Griin’s countertop coffee roaster, placed at the Google campus by local office coffee service operator Keren Kedem-Rosenberg, will be available to Google employees and visitors.

Griin is developing an on-demand coffee sourcing and roasting solution that is compact, clean and automatic. It’s designed to enable OCS operators to increase their margins by switching to purchasing green beans.

“There is a growing trend for offices to reinvent their workspaces to bring employees back, so they are looking for cutting-edge coffee solutions,” Kedem-Rosenberg said. “Offering freshly roasted premium coffee with its environmental positive impact and innovative twist is a perfect fit for Google for Startups.”

The roaster, marketed as the "griin Micro-Roaster," allows OCS operators to provide 100% traceable, directly traded and premium-grade coffee – without the high price tag that usually comes with those attributes.

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[Credit: griin]
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