Ramat Gan, Israel-based griin said it has appointed Drew Wolff, the former Starbucks Coffee Co. treasurer, to its advisory board.
Griin is a deep-tech startup focused on portable coffee roasting solutions. Its main product is a proprietary, patent-pending technology that uses volumetric-heating to roast green coffee beans.
“I’m very pleased to join griin,” Wolff said. “Trading in green coffee has an immense impact as it drives resources down the value chain. It has the power to change the commodity economy as we know it while also helping support a social and sustainable mission.”
Wolff also served as CFO of Starbucks' international and channel development divisions from 2014 to 2020. He has 20 years’ experience working in senior financial and strategic planning roles, including stints at Washington Mutual and Barclays (London). Most recently, Wolff was as a director at the Seattle branch of the Federal Reserve Bank of San Francisco.
“Mr. Wolff is a valued addition to our expanding advisory board, said griin chief executive Yuval Weisglass. “By adding an industry expert who lives and breathes the economic world of coffee, we are positioning griin in the forefront of the global coffee trade.”
Griin’s compact, countertop green coffee roasting solution easily fits in an office coffee service environment. The company will be testing the product this fall and shipping in early 2022, VendingMarketWatch.com has learned.
The company said its roasting solution has the potential to decentralize the coffee supply chain, leading to a more balanced profit share for coffee producers and resellers, and improving sustainability.
