Office coffee service professionals who follow the goings-on in consumer markets might find interesting this new study of U.S. roaster.
The MyFriendsCoffee's study shows that the average price of a bag of freshly roasted coffee is $16.90. And the average cost of a cup of this coffee made at home is 74¢.
The main goal of the research was to better understand the freshly roasted coffee market, MyFriendsCoffee said. The study analyzed the sites of 481 U.S. coffee roasters between Feb. 1 and Mar. 30.
KEY FINDINGS
- Roasters offer an average of 12 types of coffee, including blends and single-origin varieties from different countries with unique roasting profiles.
- The number of coffees offered by roasters is lower than the number found at stores, but roasters offer gourmet coffee, so taste — not quantity — is paramount.
- Throughout the process of getting gourmet coffee from farms to customers' cups, special attention is paid to production.
- 66.1% of roasters have coffee shops. At these shops, customers can taste various coffees before choosing which beans to buy and brew at home.
- Roasters have an average of three coffee shops. When a roaster has multiple points of sale, its freshly roasted coffee is more accessible to customers.
- 76.3% of roasters offer a coffee subscription. By choosing a subscription, consumers can make sure they always have the right amount of freshly roasted coffee at home. Subscriptions make freshly roasted gourmet coffee more accessible to shoppers, especially to those who don't have a local roaster in their city.
- Wholesale coffee beans are offered by 78.2% of roasters. These roasters are open to partnerships with coffee shops, bakeries and stores that are looking to expand their range of freshly roasted coffee.
Click here to see the study’s full results.
MyFriendsCoffee is a coffee blog that has been featured in Forbes, Daily Coffee News and HuffPost, Time, among other media outlets.
