March 15, 2019 08:00 AM EDT - MIAMI--(BUSINESS WIRE)--BURGER KING® restaurants is brewing a coffee deal that can’t be beat. Starting today, BK® app users can sign up for the BK® Café Coffee subscription*. For only $5 per month, guests can enjoy a hot cup of coffee anytime every single day at participating restaurants. Freshly brewed to deliver perfectly balanced flavor in every cup, BK Café Coffee is made with 100% Arabica beans.
Only available by downloading the BK® app, the daily coffee subscription model is a departure from expected coffee service. Use the offers tab on the BK® app to sign up and open the app daily to redeem your small cup of brewed coffee.
“We continue to leverage technology to enhance our guests experience in our restaurants,” said Chris Finazzo, President, North America, Burger King Corporation. ”We are proud to launch our own subscription service where guests can now enjoy a hot cup of coffee every day for just $5 a month”.
Other BK® Café drinks include Iced Coffee and Frappes. BK Café Iced Coffee starts with 100% Arabica beans combined with silky cream and a choice of flavored syrups – Vanilla or Mocha - for a deliciously cool iced coffee experience. BK® Café Frappes are also made with 100% Arabica bean coffee, blended until smooth and creamy with a choice of Mocha or Caramel and topped with fluffy, whipped cream for a deliciously cool frappe experience.
*BK® Café Subscription includes one (1) small hot brewed coffee per day. Only available via the BK® mobile app at participating U.S. BURGER KING® restaurants. Limit one subscription per guest. Not available in AK, HI & PR. Not valid on specialty, iced, or frappé coffee. Not valid on delivery orders. For full details, please see Subscription Terms on the mobile app or at https://www.bk.com/coffeesubscription.
About BURGER KING®
Founded in 1954, the Burger King brand is the second largest fast food hamburger chain in the world. The original Home Of The Whopper®, the Burger King system operates more than 17,700 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the Burger King brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.
Editor's Insight: This is an interesting way for the quick service restaurant industry to compete with office coffee service and coffee shops. It also promotes the use of the BK app, which gives the company individualized information about each customer. OCS operators might want to consider a similar sales technique (and can do it better since customers won't have to pick up their coffee from "participating restaurants." At the very least, operators will want to watch and see how the BK® Café subscription plays out.
