Dunkin' Donuts To Drop Donuts From Name

Tony Weisman, chief marketing officer for Dunkin’ U.S. posted an editorial on the Dunkin' site about changing the company's name. "We’re Changing Our Name to Dunkin’" he said. "Our new name is simpler, shorter and more modern, while still embracing our rich heritage by retaining the familiar pink and orange colors and iconic font that were introduced in 1973. It also speaks to the breadth of our product offerings. We’re all about serving great coffee fast. But we’re also about donuts and baked goods and breakfast sandwiches. All delivered at the speed of Dunkin’." 

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