WHITE PLAINS, N.Y. and BROOMFIELD, Colo. (September 11, 2018) – The demand for dairy-free alternatives has never been higher. Since 2014, the number of vegan consumers has risen an astonishing 500 percent1, and nearly 50 million American Adults are lactose intolerant2. To help operators respond to the changing needs of their customers, Danone North America – the world’s largest Certified B Corporation® – launched Silk® Dairy-Free Vanilla Creamer Singles, the first-ever plant-based coffee creamer in a single-serving format.
“For a long time, we’ve heard the call for a convenient, on-the-go, plant-based creamer,” said Tara Hintz, Director of Innovation & Strategy at Danone North America. “When we connect with operators, it’s the first thing they ask about - because their customers want to see a dairy-free option at coffee stations. Silk is the #1 plant-based beverage brand – with 95 percent brand awareness – so patrons will definitely take notice.”
Last year, plant-based foods accounted for $3 billion in sales3 and dairy-free creamers saw an 85 percent increase4. “We anticipate the rapidly-growing, health-conscious millennial population will continue to drive that growth well into 2019,” added Hintz.
The New Silk Dairy-Free Creamer Singles are Non-GMO Project Verified, Vegan Certified, Kosher, Gluten-Free, Soy-Free, Carrageenan-Free, Cholesterol-Free and contain no artificial colors or flavors. The creamer singles have a slightly nutty, smooth vanilla flavor and are available in 9mL cups in a 192 count display box.
To learn more about the new Silk Dairy-Free Creamer Singles, please call (888) 620-9910 or visit DanoneAwayFromHome.com.
About Danone North America
Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. Danone North America was formed as a Public Benefit Corporation in 2017 to nourish people, communities and the world through its diverse portfolio of healthful dairy and plant-based products, coffee creamers and beverages. Its portfolio of brands includes: Activia®, DanActive®, Danimals®, Dannon®, Danonino®, Danone®, Earthbound Farm®, Horizon Organic® premium dairy products, International Delight® coffee creamers and iced coffee, Light & Fit®, Oikos® Greek yogurt, Silk® plant-based foods and beverages, So Delicious® Dairy Free, Vega® and Wallaby® Organic. The mission of the Company is to bring health through food to as many people as possible. For more information, please visit DanoneNorthAmerica.com.
1Top Trends in Prepared Foods 2017
2University of Arkansas for Medical Science
3Nielsen Panel, 210 Analytics & Plant Based Foods Association & Wakefield Research Study
4Nielsen xAOC L52 Weeks, Dec. 2017
*95% brand awareness statistic sourced from Kantar TNS, Funnel Metrics Among Category Users, Q2 2018