LOS ANGELES – October 14, 2015 –Bulletproof® Coffee, the only coffee specifically engineered for performance, has partnered with five-time MLS Cup champions, the LA Galaxy to become the official coffee sponsor of the LA Galaxy, LA Galaxy II and StubHub Center. LA Galaxy fans attending home matches can now order the science-based coffee at all stadium concession stands and by visiting the Bulletproof café located on StubHub Center grounds. LA Galaxy midfielder, Baggio Husidic will represent the high-performance coffee brand on and off the field as the official LA Galaxy brand ambassador to Bulletproof.
“Bulletproof is all about maximizing performance – whether at work, on the soccer field, or in the stands,” said biohacker, bestselling author, and Bulletproof Coffee creator Dave Asprey. “We are thrilled to make Bulletproof the official coffee of the LA Galaxy and partner with this powerhouse team to offer all of the delicious benefits at the café at StuHub Center.”
Popular among athletes, celebrities and more, Bulletproof Coffee is the powerful combination of the Bulletproof Upgraded Coffee - the lowest toxin, highest performance coffee beans available – unsalted, grass-fed butter, and Brain Octane oil – a potent coconut oil derivative that boosts brain energy. Bulletproof Coffee is a rich, delicious way to kill cravings, increase energy and improve mental focus and clarity. The Bulletproof café at StubHub Center is Bulletproof Coffee’s second worldwide location, after the flagship store in Santa Monica opened earlier this year, a boon to sports fans and coffee aficionados alike. The café at StubHub Center will be open during all LA Galaxy games as well as other events at the multi-use stadium.
“This new partnership brings a unique product to the LA Galaxy and StubHub Center. Bulletproof aligns with our club values and is something that coffee lovers will enjoy,” said Chris Klein, President of the LA Galaxy. “Both the LA Galaxy and Bulletproof Coffee believe in optimizing or ‘supercharging your performance,’ something our club and our supporters alike can get behind.”
Bulletproof Coffee will also have in-stadium advertising rights and a promotional space at SoccerFest, the LA Galaxy’s pregame festival area. As a Bulletproof Coffee brand ambassador, Baggio Husidic will appear on behalf of Bulletproof Coffee as well as participate in a video or photo promotion on behalf of the brand in addition to being highlighted on the Bulletproof Coffee website, with details of his daily Bulletproof Coffee routine.
ABOUT LA GALAXY
The LA Galaxy is an American professional soccer club, based in Los Angeles that competes in Major League Soccer (MLS). It is one of the league's most-decorated clubs, having won the MLS Cup a record five times (2002, 2005, 2011, 2012, 2014)—the Supporters' Shield four times (1998, 2002, 2010, 2011), the Lamar Hunt U.S. Open Cup twice (2001, 2005), and is one of just two MLS teams to win the CONCACAF Champions' Cup (2000).
For additional information, visit www.lagalaxy.com
ABOUT AEG
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Mercedes-Benz Arena (Shanghai, China), Allphones Arena (Sydney, Australia), Brisbane Convention and Entertainment Center and The O2 arena and entertainment district (London, England). Assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling stage race. Along with AEG Facilities, other global divisions include AEG Live, the world’s second largest concert promotion and touring companies comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program featuring the industry's first sustainability report while in 2011, AEG introduced AXS a comprehensive entertainment platform serving as the company’s primary consumer brand including AXS Ticketing which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface, Examiner.com and the AXS TV network. For additional information, visit www.aegworldwide.com.
ABOUT BULLETPROOF
Founded by biohacker, bestselling author and Bulletproof Coffee creator Dave Asprey, Bulletproof is dedicated to providing people with groundbreaking, science-based information, techniques, tools and products to help you perform better, increase focus, build energy, and live longer. Resources include #1 ranked radio show and podcast Bulletproof Radio, the New York Times bestselling book THE BULLETPROOF DIET, BULLETPROOF: THE COOKBOOK, documentary feature film MOLDY, and The Bulletproof Executive blog. Bulletproof recently announced a $9 million investment raise with Trinity Ventures and celebrated the launch of FATwater, a first-of-its-kind beverage combining purified water and patented nanoparticles of Bulletproof XCT Oil, for a potent new way to hydrate. Additionally, Bulletproof Coffee, food and products can be purchased and enjoyed at the recently opened, flagship Bulletproof Coffee café and store in Santa Monica, California. For more information visit http://www.bulletproofexec.com.
