July 28, 2015: USConnect’s premium coffee service, Route 66®, is pleased to announce its new partnership with Life in Green packaging and accessories. USConnect®, the United States’ only nationwide wireless integrated food service network, provides its corporate clients with the highest quality fresh food through a variety of customized dining services, fresh-food vending services, unattended retail services, and office coffee services.
For many years, USConnect had purchased coffee for its office coffee services from other vendors. USConnect CEO Jeff Whitacre started thinking about how USConnect coffee could stand apart as its own brand: a brand that reflected the company’s values. Recognizing the iconic power of Route 66 in American culture, Whitacre and the USConnect team chose Route 66 as the name for its new coffee line. “There’s nothing more American than Route 66,” says Whitacre. “It represents the American spirit of adventure, of travel and experiencing new things in new places. As people travel along Route 66, they stop in coffee shops and diners all across America. This coffee celebrates that journey and the spirit of those travelers.”
Indeed, Route 66 roasters scour the world in search of the best beans and blends to create the most flavorful coffees. Each American Heritage coffee (see full list below) is named for a different stop on Route 66, representing the scope of the American experience. But for USConnect, it wasn’t enough to just embrace the American spirit of adventure. In order to help keep America great, Whitacre and USConnect felt that Route 66 should be an eco-friendly company. To that end, Route 66 is partnering with Life in Green to provide cups and accessories with the smallest possible environmental footprint. It’s about celebrating what’s best about America!
From the sunny shores of California to the Lone Star State, Route 66 coffees will magically transport coffee drinkers from their desks to some of the most notable places of our great nation:
California Blonde: A light, lively, perfectly balanced cup that’s easy to drink all day
Rocky Mountain Blend: From the heights of the Andes to the heights of the Rockies, this 100% Colombian coffee is fresh and heady.
Lone Star Select Roast: This 100% pure estate-grown coffee is as rich in flavor as the Texas soil.
Sonoran Desert Decaf: This seductive blend of the most flavorful coffees carries a unique, rich flavor without the caffeine.
St. Louis Doughnut Shop Blend: This medium roast is a great way to start the day with a smooth, clean taste and delightful aroma.
Chicago Dark Roast: Every sip of this rich, deep, robust roast is as vibrant in flavor as Chicago’s great heritage.
For more information on the Route 66® hot paper cups, please visit http://life-in-green.ca/route-66/.
For more information on Route 66® Coffees, or to purchase, please visit http://www.route66coffees.com/.
