CLEARWATER, Fla.--(BUSINESS WIRE)--Melitta USA, a brand well-recognized for exceptional quality in all aspects of coffee and coffee preparation, is excited to debut its newest innovation – premium coffee filters with Measure Markings™. The new filters feature unique measure markings – each equivalent to two tablespoons – for easy, consistent filling without the use of a measuring tool.
Currently available on Melitta #4 – 40 count white cone filters, the new Measure Markings™ fit all 8 – 12 cup cone coffee makers. Like all Melitta coffee filters, the 100% biodegradable filters feature double crimped seams and microfine flavor enhancing perforations, which allow the full flavor to filter through – while keeping oils and other impurities out – for a clean-tasting, richer cup of coffee. The actual measure markings are meant to be used as a guideline, filled and adjusted to taste preference.
Melitta Bentz, the brand’s innovative founder, revolutionized the world of coffee back in 1908 with the invention of the coffee filter. With the simple goal of improving the taste of coffee, she punctured a brass pot with holes, took a piece of paper from her son’s notebook and improvised the first ever two-part filter system. Today, Melitta is the world’s largest supplier of coffee filters. Its products are available throughout the U.S., everywhere coffee filters are sold.
“As the worldwide leader in coffee filters, we are proud to continue our long-standing tradition of bringing innovation to the coffee category,” says Chris Hillman, Vice President of Marketing. “Our new coffee filters with Measure Markings™ allow coffee enthusiasts to conveniently and consistently prepare a great cup, each and every day.”
The news comes on the heels of the brand’s recent announcement that its 100% recyclable Melitta Café de Europa gourmet single-serve coffee capsules are now compatible with all Keurig-style machines, including the Keurig® 2.0® brewer.