The Keurig 2.0 Brewing System Lineup Expands With The Addition Of The New K200 Series

March 2, 2015

WATERBURY, Vt.--(BUSINESS WIRE)-- Keurig Green Mountain, Inc. (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, today announces the addition of the Keurig® 2.0 K200 series to its family of Keurig® 2.0 brewers. Offering a small countertop footprint and a suggested retail price of $119.99-$129.99, the new Keurig® 2.0 K200 has the ability to brew both a single cup and a four-cup carafe, and is available in a variety of classic and trend-forward colors.

The K200 series joins other models in the recently launched Keurig® 2.0 system, the first line of Keurig® brewing systems to offer consumers the ultimate in variety, size and choice. Each brewer model within the Keurig® 2.0 system, including the new K200, offers the ability to brew both a single cup using a K-Cup® pack, as well as a carafe using the new K-Carafe™ pack. With more than 400 beverage varieties available from 60 brands, including all of the top ten best-selling coffee brands in America, the Keurig® 2.0 system offers the broadest portfolio of coffee and beverage brands united in one in-home beverage system anywhere in the world.

"The addition of the K200 series to our Keurig® 2.0 lineup broadens our portfolio, and its compact design allows even more consumers to experience our most innovative system yet," says Mark Wood, Chief Product Officer of Hot Systems, Keurig. "We're excited to bring our unmatched beverage and brand variety to those consumers with limited countertop space and provide the opportunity for them to experience the simplicity and convenience of Keurig® 2.0. By offering the K200 in an array of exciting and trend-setting colors, we're also able to play a role in helping consumers further customize their kitchens, personal offices and other compact living spaces."

Available beginning May 12, 2015 on Keurig.com, and nationwide this summer at major retailers, the new Keurig® 2.0 K200 brewer features:

  • Available in an array of colors, including Black, White, Strawberry, Sandy Pearl, Turquoise, Violet and Orange Zest
  • Nine brew sizes ranging from four oz. to 30 oz.
  • 40 oz. water reservoir
  • Strength control
  • Black and white touch display

Consumers looking to enjoy carafe brewing capabilities with the new K200 system have the option to purchase either a Keurig® 2.0 Carafe or stainless steel Keurig® 2.0 Thermal Carafe as accessories ($19.99 and $29.99 SRP, respectively).

For more information, visit Keurig.com.

About Keurig Green Mountain, Inc.

As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative Keurig® brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca

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