Starbucks Debuts Coffee Subscription Service

Feb. 18, 2015

SEATTLE--(BUSINESS WIRE)--Starbucks Coffee Company (Nasdaq: SBUX) today announced the launch of its fresh delivery subscription, giving online customers access to its line of super-premium, small-lot coffees roasted at its new, Seattle Reserve® Roastery and Tasting Room. Available in monthly increments, Starbucks Reserve® Roastery Subscriptions will allow customers access to unique, small-lot coffees only available at the Roastery or through the subscription. Designed to provide the highest quality coffee immediately after roasting, these fresh delivery subscriptions ensure customers receive their coffee within three to five days of being roasted, depending on location in the U.S.

“Starbucks Reserve Roastery subscriptions are – aside from visiting the Roastery and having our partners scoop the coffee right in front of you – the freshest, fastest and most innovative whole bean coffee experience in the marketplace,” said Howard Schultz, chairman, president and chief executive officer of Starbucks. “The Reserve Roastery and Tasting Room has redefined what customers expect from a brick-and-mortar retail experience. Combining the magic of this unique retail theater with our digital infrastructure brings two of our best assets together and ensures that customers can experience the world’s rarest coffees in the privacy of their own homes or anywhere else they might want the most premium coffee we offer.”

The Starbucks Reserve® Roastery and Tasting Room opened in December, 2014 and is dedicated to roasting, coffee education and increasing availability of the company’s small-lot Reserve® coffees. More than two years in development, this unprecedented experience allows customers to engage with Starbucks passion for coffee through moments of education and discovery devoted to beverage innovation and excellence.

In addition to being able to sign up for Starbucks Reserve® Roastery Subscriptions, customers can now enjoy Starbucks Reserve® Brazil Nova Resende, Starbucks Reserve® Sulawesi Pango Pango and Starbucks Reserve® Indonesia West Java Preanger starting today for a limited-time at Starbucks stores offering Reserve® coffee nationwide. Customers will also be able to try Reserve® coffee by upgrading their brewed coffee to Reserve from Feb. 21-22, upgrading their handcrafted espresso to a single origin Reserve® coffee from Feb. 23-27 in select markets or by getting a free tall Starbucks Reserve® Clover-brewed coffee with their purchase of one whole bean bag of Starbucks Reserve® coffee from Feb. 17-March 30.

For more information about Seattle Reserve® Roastery and Tasting Room:

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at You can learn more about the Starbucks Reserve® Roastery and Tasting Room here:


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