GMCR Launches Cinnabon Flavored Coffee Keurig K-Cups

July 25, 2013

Green Mountain Coffee Roasters, Inc. (GMCR) and Cinnabon, Inc., announce that the companies have reached a multiyear agreement to bring Cinnabon(R) bakery-inspired coffee to K-Cup(R) packs for the Keurig(R) single cup brewing system.

The new Cinnabon® Classic Cinnamon Roll K-Cup® pack is inspired by the company's world-famous, "hot out-of-the-oven" cinnamon rolls. The smooth, light-roast coffee blend is swirled with the decadent flavors of Cinnabon® cinnamon, brown sugar, and, of course, the legendary frosting. Cinnabon® K-Cup® packs are planned to launch on GMCR Websites during the 2013 holiday season. The product will be offered to retail and away from home channels, as well as participatingCinnabon® bakery locations, by spring 2014. The new coffee will join GMCR's family of beverage brands available in theKeurig® brewing system.

"We're excited to welcomeCinnaboninto the GMCR family and to offerKeurigbrewer users such a beloved brand," saidBrian P. Kelley, GMCR's president and CEO, in a prepared statement. "The new Cinnabon Classic Cinnamon Roll K-Cup packs will delight consumers with a familiar taste delivered with the exceptional quality, convenience, and consistency they've come to expect from Keurig Brewed beverages."

"We're thrilled to continue our expansion into retail with great partners like GMCR. As we all know,Cinnaboncravings can hit at any time, so our strategy has been to aggressively seek out opportunities in fast-growing channels and segments with loyal consumers," saidKat Cole, president ofCinnabon, Inc."Our fans want to be able to treat themselves with our famous flavors and aroma wherever they are, and partnering with GMCR to offerCinnaboncoffee forKeurigbrewers allows us to deliver that in their own homes." 


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