Starbucks Coffee Co. announced it will include calorie information on menu boards at all company-operated and licensed U.S. Starbucks® stores beginning June 25. The company hopes the launch of menu board labeling and pastry case calorie labeling will complement the food and beverage transparency the company already provides to customers – through printed brochures, an easy-to-navigate nutrition tab on Starbucks.com and through the Starbucks Mobile App for iPhone.
“Menu labeling is yet another step to extend our commitment to wellness, ensuring our customers and partners (employees) have the information they need to make informed decisions and understand all the ways that they can customize their Starbucks® beverages to be within their desired calorie range,” said Mary Wagner, PhD and senior vice president, global research and development at Starbucks, in a prepared statement. “Starbucks believes that wellness is the journey to a happy, healthy life through daily choices, whether it’s a favorite beverage or a wholesome meal option.”
Starbucks will post calorie counts to accompany each beverage listed on the menu boards, as well as on tags to accompany food in the bakery case. Each beverage is listed as a standard recipe, though each is fully customizable, such as ordering without whip, choosing a different milk or sugar-free syrup option. Customers can expect to see the new menu boards and pastry case displays in all stores in the U.S. beginning June 25.