New York City Considers Expanding Ban On Large Size Servings To Popcorn And Coffee With Milk

The New York City Board of Health decided Tuesday to proceed with formalizing Mayor Michael Bloomberg's large soda ban, but it is also considering limiting the size of movie-theater popcorns and coffee beverages containing milk, according to The International Business Times. For the full story, click here.

Editor’s Insight: VendingMarketWatch noted last week that the proponents of the large size beverage ban are very committed to their cause, so it’s no surprise they are looking to regulate more products. There is a well organized group at work, and the food, beverage and refreshments industry has to respond to this challenge.

The food and beverage industry must realize that rising health care costs are at the root of this movement. The advocates see their mission as getting control of spiraling government costs. If the food and beverage industry recognizes this as the root issue, they will be in a better position to suggest acceptable solutions. 06-14-12 By Elliot Maras