Coffee Retailers Adjust Coffee Buying In Response To Higher Prices

July 22, 2011

Coffee experts across the country are predicting that the rising prices for green, unroasted coffee will continue, forcing retailers to reassess their offerings and make adjustments to extract as much margin as possible from each cup of coffee sold, including upgrading everything from the coffee selection to the design of the coffee cups, according to Convenience Store News. 

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Editor’s Insight: Vending and coffee service operators must realize that convenience stores have become very astute coffee marketers. The convenience stores – like the fast food chains – are positioning their coffee against specialty coffee houses.

Kwik Trip, for instance, uses additional signage, new graphics, more counter room for customers to prepare their coffee and an expanded condiments selection including a flavor station, honey and some different sugars for greater customization.

Coffee continues to be a great business for refreshment service operators who know how to offer good customer value, even in a recession with rising coffee prices. 07-22-11 by Elliot Maras