PureVia All Natural Sweetner

April 24, 2009

Merisant Co. and its wholly-owned subsidiary, Whole Earth Sweetener Co., have uncovered and cultivated the all natural, zero calorie sweetener, PureVia™ Sweetener. With active, sweet ingredient, Rebaudioside A (Reb A) from the South American stevia plant, it's approximately 200 times as sweet as sugar.

Perfect for the growing health and wellness conscious consumers, as well as those seeking out "cleaner" and "greener" lifestyle solutions, including finding the purest ingredients in their foods and beverages. For more information, contact 888-658-1948 or www.purevia.com.

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