Whole Earth Sweetener Company, a subsidiary of Merisant/Equal Co., brings to market PureVia, a natural, zero calorie sweetner. Starting with dried stevia leaves that have been milled, PureVia is made using a freshwater brewing method to unlock the natural sweeteners. After purification, its belended with natural flavors and ingredients for taste and to give is the granular texture of sugar. For more information visit www.purevia.com.

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