Lipton launches herbal and fruit teas
A new line of teas from Lipton, available in both caffeinated and naturally decaffeinated versions, is designed to appeal to consumers seeking bold flavors in a wellness beverage.
Lipton Fruit & Herbal teas offer a less earthy take on herbal teas, says the company, as it seeks to appeal to younger consumers. “Many consumers are open to herbal teas but turned off by overly earthy or medicinal notes. That’s why Lipton’s Fruit & Herbal innovation puts flavor first — with bright, balanced blends that are refreshing hot or iced, crafted for repeat enjoyment without the intensity of traditional herbals,” said Alex White, research and innovation director for the Americas for Lipton Teas and Infusions, in a release.
Offered in flavors such as Golden Chamomile, Peach Paradise, Smooth Mint, and Lemon Ginger Refresh, the teas are designed to provide comfort and relaxation.
The tea maker also debuted fresh-brewed iced tea concentrates in 32 oz ready-to-mix containers in three flavors.
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