CLR Roaster's Café La Rica Brand Added to Publix Planogram
Café La Rica Espresso Continues to Gain Ground on National Brands
MIAMI, Jan. 27, 2020 /PRNewswire/ -- Youngevity International, Inc. (Nasdaq: YGYI), a multi-channel lifestyle company operating in three distinct business segments, including a commercial coffee enterprise and its newly acquired commercial hemp enterprise, announced that it has been added to the coffee planogram for Publix Miami Division with KeHE, one of the largest and most respected specialty food distributors implementing the Café La Rica distribution. Depending on the size of the stores Café La Rica will control up to 3 facings in each store.
"We are very proud to be added to the Publix Coffee Planogram and to have KeHE executing the distribution for us on this program. Being selected as a Planogram Item allows Café La Rica to expand its relationship within Publix through in-store promotions of our Café La Rica Brand and we look forward to driving further brand awareness of Café La Rica with this relationship," stated Ernesto Aguila, President and Founder of the CLR Roasters.
Dave Briskie, President and CFO of YGYI, the parent company that owns CLR Roasters, stated, "We continue to expand our footprint with our Café La Rica Brand and our sell-through has continued to accelerate at retail. Becoming a Planogram Item within Publix has always been a goal of our company, and we are extremely pleased to be expanding our partnership with Publix and KeHE. Café La Rica and our other company owned brand, Café Cachita, are establishing themselves as leading brands in Cuban Expresso." Mr. Briskie continued, "We anticipate further expansion of our company owned brands as we move through 2020."
About CLR Roasters
Youngevity's coffee manufacturing division, CLR Roasters, was established in 2001 and is a wholly-owned subsidiary. CLR Roasters is a full-sized coffee roaster that produces gourmet coffees under its own boutique brands — Café La Rica®, Josie's Java House®, and Javalution®; manufactures a variety of private labels for major national chains; and for the direct selling channel under Youngevity International. The company remains one of the largest suppliers in North America to the cruise line industry. CLR was the first entrant into the fortified coffee niche with its Youngevity JavaFit® brand. In May 2014, CLR acquired a coffee plantation and processing facility in Nicaragua, allowing the entity to control coffee production and quality — from field to cup.
About Youngevity International
Youngevity International, Inc. ( NASDAQ : YGYI ), is an multi-channel lifestyle company operating in 3 distinct business segments including a commercial coffee enterprise, a commercial hemp enterprise, and a multi-vertical omni direct selling enterprise. The Company features a multi country selling network and has assembled a virtual Main Street of products and services under one corporate entity, YGYI offers products from the six top selling retail categories: health/nutrition, home/family, food/beverage (including coffee), spa/beauty, apparel/jewellery, as well as innovative services. For investor information, please visit YGYI.com. Be sure to like us on Facebook and follow us on Twitter.
