VitaCup® Launches NEW Cold Brew Coffee Energy Shots Infused With Vitamins and Double Caffeine

Aug. 13, 2019


VitaCup, a leading brand of premium vitamin and superfood-infused coffees and teas, today announced it has entered the energy shot category with the launch of their cold brew Coffee Lightning Shots. A new way to supplement the daily vitamin intake and boost energy levels, the new ready-to-drink Coffee Lightning Shots blend essential vitamins to wake up the body and mind with natural caffeine for a new kind of shot experience.

Lightning Shots feature a cold brew coffee concentrate made from organic, fair trade, dark roast coffee beans, infused with the brand’s signature essential vitamin blend of B1, B5, B6, B9, B12, and D3 to give the body an extra boost of nutrients, along with extra natural caffeine from green coffee beans for double the energy. Formulated with 200mg of natural caffeine, they offer approximately 2 cups of regular coffee in just one deliciously smooth 2.5oz shot. Coffee Lightning Shots are available in two satisfying flavors, Cold Brew, a smooth black coffee, and Vanilla Cold Brew, a sweet vanilla coffee.

“Our new Coffee Lightning Shots further establish VitaCup as an innovator in the infused beverage category and continues our mission of providing flavorful and convenient coffee and tea-based delivery methods for taking vitamins to support a range of health and wellness goals, including boosting energy,” said Brandon Fishman, VitaCup founder and CEO.

Launched in 2017, VitaCup has pioneered a complete line of vitamin and superfood-infused coffees and teas, including single-serve pods and capsules, ground coffee, and gourmet tea bags. The brand has earned recognitions including Beverage Industry’s New Product of the Month, Kehe’s Beverages Holiday Hot Products Award, and 2018 Family Choice Award. A June 2019 SPINS® update reported four VitaCup products ranking within the Top 25 Coffee Pods in the Natural Retail Channel, including the coveted #1 spot for their top seller, the Genius Blend.

Coffee Lightning Shots are available now in 2.5oz ready-to-drink, shelf-stable bottles. Coffee Lightning Shots and all VitaCup products are available at, on Amazon, and on-shelf at select Walmart stores. Other retailers carrying VitaCup’s infused pods include Wegmans (NE), Sprouts (W), Rite Aid, Shaws, Walmart, Giant Carlisle, Safeway, and more. For more information, visit

About VitaCup Reimagining the daily ritual of drinking coffee or tea, VitaCup offers a range of vitamin-infused coffees and teas for a deliciously “better brew” that’s bold, fresh, and functional. The line infuses gourmet coffees and teas with a signature blend of premium-quality vitamins, superfoods, and antioxidants all specially-selected to support a range of health and well-being benefits, while brewing rich flavors and unique blends. VitaCup is available in 100% recyclable, BPA-free single-serve cups, compatible with most single-cup brewers, as well as ground coffee bags, tea bags, and other coffee and tea delivery methods. To date, over 10 million pods have been sold. Founded by Brandon Fishman, VitaCup is based in San Diego and maintains distribution through its website and in retailers across the U.S. For more information, visit Follow VitaCup on FacebookInstagramTwitter, and YouTube.


Vitacup Genius Blend Bag
Coffee, tea and hot beverage

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