NAMA Coffee, Tea And Water (CTW): Much More Than What’s In Your Cup

What new products are available in the office coffee service (OCS) segment? Which consumer trends are truly driving change in OCS? What emerging technologies do OCS operators need to know about? How can operators increase micro market sales with OCS? What does the workplace of the future look like, and how can OCS operators stay ahead of trends to best serve it?

These questions are among the many topics that will be discussed at the annual NAMA Coffee, Tea and Water (CTW) event, to be held November 18 to 20 at the Anaheim Marriott in Anaheim, CA. NAMA’s CTW show, focused on the $4.25 billion U.S. coffee services industry, is the world’s largest coffee service event, drawing OCS operators and other full-line vending service companies from around the country. Last year, the event hosted more than 900 attendees and 120 exhibitors.

Once again, the CTW show will feature an exhibit hall filled with exciting new products to enhance any OCS operator’s offerings, from food and drinks to the latest technological advances to help business owners manage operations more efficiently and effectively.

The daily schedule is packed with informative educational sessions, including a keynote address from Todd Carmichael, co-founder and CEO of La Colombe Coffee Roasters. Carmichael will share the story of his global journey of adventurer, environmentalist and entrepreneur to become co-founder and CEO of La Colombe. His session is sure to not only educate, but inspire.

NAMA will offer an additional educational tract through The Essence of Coffee program, which will deliver state-of-the-art content for those who manage business growth so they can be on the cutting edge of coffee experience. This tract was first offered at the 2018 CTW event, and this year’s modules will focus on collaborative commerce and top-to-bottom OCS operations. Both sessions require advance registration.

Despite the event’s full agenda, there still will be plenty of time for networking and socializing with industry peers and prospective clients. Registration is now open at namanow.org/events/coffeeteaandwater.

NAMA Coffee, Tea, & Water Schedule*

Monday, November 18, 2019

9:00am – 6:30pm

Registration Open

12:45pm – 3:30pm

CTW Café

It’s a networking and sampling experience blended together! Enjoy pleasant conversation with fellow attendees while you indulge in a selection of new and unique beverages and condiments.

1:00pm – 2:00pm

Trending Technologies in Convenience Services

Mike Kasavana, Ph.D. (Moderator), NAMA Endowed Professor Emeritus

Maeve Duska, SVP of Marketing and Strategic Development, USA Technologies

John Hickey, Co-Founder, Tech 2 Success

Paresh Patel, Ph.D., CEO & Founder, PayRange

1:00pm – 2:00pm

Water: The Foundation for a Perfect Cup

David Emmens, Technical Training Manager, Pentair

Cortney Scharenberg, Technical Training Manager, Pentair

1:00pm – 3:00pm

The Essence of Coffee Module 3 – C-Commerce (Collaborative Commerce)

Tom Bauer, Director of National Sales and Regional Director of Operations, DS Services

Stu Case, Account Manager, Avanti Markets

2:15pm – 3:15pm

The Operational Impact of an Evolving Coffee Services Industry

Ken Shea (Moderator), VP, Coffee Service, G&J Marketing

Steve Brehm, President, Berry Coffee Company

Melissa Brown, Founder & Owner, Well-Bean Coffee

2:15pm – 3:15pm

Service Technician Summit

3:30pm – 5:00pm

Opening General Session

5:00pm – 6:30pm

Welcome Reception

Tuesday, November 19, 2019

7:15am – 5:15pm

Registration Open

7:30am – 9:00am

Invest in Your Work – Life Balance

Registration required – No charge to attend but space is limited

NAMA’s Women in the Industry (WIN) group welcomes all CTW attendees to start the day in a healthy way! Please join your colleagues for a light breakfast, and a roundtable session focused on the art of achieving a work-life balance.

7:30am – 8:15am

Continental Breakfast

7:30am – 12:00 Noon

CTW Café

It’s a networking and sampling experience blended together! Enjoy pleasant conversation with fellow attendees while you indulge in a selection of new and unique beverages and condiments.

8:30am – 9:30am

2018 Industry Census Results Sponsored by NAMA Foundation

Eric Dell, SVP External Affairs, NAMA

8:30am – 9:30am

Kegonomics: Crafting Coffee-on-Tap Programs

Ben Gordon, President & Co-Founder, Wandering Bear Coffee

8:30am – 10:00am

Service Technician Training Session with Manufacturer

9:00am – 11:00am

The Essence of Coffee Module 4 – Top to Bottom OCS Operations

Jeff Deitchler, General Manager, PrairieFire Coffee Roasters

9:45am – 10:45am

Stop Cold Calling and Start Engaging: Your Playbook to a Better Business Development Strategy

Bob Tullio, Owner, TullioB2B

10:15am – 11:45am

Service Technician Training Session with Manufacturer

11:00am – 12:00pm

Increase Micro Market Sales with OCS

Stu Case, Account Manager, Avanti Markets

12:15pm – 5:15pm

Trade Show Floor Open

6:00pm – 9:00pm

NAMA Foundation Event

Wednesday, November 20, 2019

7:00am – 10:00am

Registration Open

7:00am – 7:45am

Continental Breakfast

8:00am – 9:30am

Service Technician Training Session with Manufacturer

9:00am – 11:00am

CTW Café

It’s a networking and sampling experience blended together! Enjoy pleasant conversation with fellow attendees while you indulge in a selection of new and unique beverages and condiments.

9:00am – 10:00am

Developing Your Company’s Technology Roadmap

Michael Kasavana, Ph.D., NAMA Endowed Professor Emeritus

9:00am – 10:00am

Creating Success in NA with Premium Coffee Concepts

Jan Marck Vrijlandt, Managing Director, Selecta Benelux and Export, Selecta

Gillian White, Managing Director EMEA APAC, Crane Merchandising Systems

9:45am – 11:15am

Service Technician Training Session with Manufacturer

11:30am – 12:30pm

CLOSING GENERAL SESSION

Driving Growth: Macro Trends Changing the Way Consumers Eat and Drink