Saratoga Spring Water expands with four new sparkling water flavors
Saratoga Spring Water has launched Saratoga Collection, a line of flavored sparkling waters
Offered in four flavors — Untitled Berry No.3, Abstraction of Lime, Anatomy of a Peach, and Mango Dragon Fruit Perspective — the launch is intended to extend the Saratoga brand into more everyday drinking occasions while adding new flavored sparkling options, according to Kheri Tillman, chief marketing officer for Primo Brands.
Why this matters for convenience services operators
- In many micro markets and office pantries, sparkling water tends to ride along with lunch, snacks and afternoon breaks rather than the primary purchase driver. New flavors can boost sales because shoppers rotate their choices rather than repeat the same still water.
- Flavored sparkling water can often serve as a bridge: a better-for-you option or treat for customers who want taste but don’t want a sugary soft drink. That matters in workplaces where healthy convenience sets are expected, but taste still drives repeats.
