PepsiCo has rolled out Dirty Mountain Dew nationwide. It’s the brand’s first ready-to-drink take on the dirty soda trend, the company said.
Dirty Mountain Dew and Dirty Mountain Dew Zero Sugar combine Mountain Dew’s citrus flavor with what the brand describes as a smooth, creamy finish, designed to deliver a “dirty soda-inspired” taste without syrups or custom mixing.
Mountain Dew said interest in dirty soda has grown beyond its regional roots and pointed to a year-over-year surge in Yelp searches for “dirty soda” as evidence of rising consumer demand.
Dirty Mountain Dew and Dirty Mountain Dew Zero Sugar are available in 20-oz bottles and 12-oz cans.
Why this matters for convenience services operators
- Dirty Mountain Dew is the latest in a series of moves by RTD brands leaning into “shopified” trends, by producing packaged goods that started as made-to-order beverages.
- Dirty soda is a “dessert-adjacent” flavor that taps into consumers’ desire for healthy indulgences that feel personalized.
- Stocking packaged dirty soda products like Dirty Mountain Dew allows convenience services operators to merchandise a trend-forward “treat” beverage without adding syrups, dairy or prep steps to a micro market or pantry location.
About the Author
Linda Becker
Head of Content
Linda Becker is head of content for Automatic Merchandiser and VendingMarketWatch.com, responsible for the brands’ overall content strategy, planning and performance. She oversees the creation and performance of editorial and multimedia content across platforms such as magazines, websites, webinars, podcasts, newsletters, videos, social media, events and eBooks.
Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and its essential role. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].