The International Bottled Water Association (IBWA) has launched its own podcast, “H2O In The Know,” as a new way to connect with consumers and ensure they have access to key bottled water facts.
In each episode, the “H2O In The Know” host interviews experts in the bottled water and related industries to discuss a variety of water topics, covering everything from the current science on hydration, how to increase recycling rates, bottled water regulations, health, taste, and more.
“H2O In The Know offers consumers a great new way to learn interesting facts and stories about water, especially bottled water,” says IBWA Vice President of Communications Jill Culora. “Podcasts have been a growing medium in recent years, and it’s an effective way to connect with people, especially with younger audiences.”
The new podcast adds to IBWA’s diverse collection of communication tools used to provide the public with the facts about the bottled water industry. IBWA has a robust social media presence (e.g., Facebook, Twitter, Instagram, Pinterest), an award-winning industry magazine, and a YouTube channel, which has more than 700,000 views.
The mission for the show is to share bottled water facts and educate the listening public about all things water, especially bottled water. For example, during the first episode, “Bottled Water 101,” IBWA answers many of the common questions about bottled water. The discussion covers bottled water regulations, types of bottled water on the market, differences between bottled water and tap water standards, and packaging options.
Other current episodes cover PET containers and recycling, healthy hydration, water resource management, bottled water’s rise in popularity, and what it’s like to be a judge at a water tasting competition.
With bottled water being America’s favorite packaged beverage (by volume) for two consecutive years, it’s important that the bottled water industry continues to inform the public with facts about bottled water across various platforms.
For more facts and information about bottled water, visit www.bottledwater.org.