Monster reports strong 2Q results as energy drinks drive brand growth

The company's energy drink portfolio, including Monster Energy, Reign and Bang, drove an 11.1% increase in net sales, contributing to Monster’s record-breaking revenue of over $2 billion in Q2 2025.

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Monster Beverage

Aug. 11, 2025

2 min read

Monster Beverage exceeded the $2 billion threshold for the first time in the company’s history, driven largely by its energy drink portfolio. Net sales climbed 11.1% year-over-year to $2.11 billion, and 11.4% on a foreign-currency-adjusted (non-GAAP) basis.

Net sales for the company’s Monster Energy Drinks segment, which primarily includes the company’s Monster Energy drinks, Reign Total Body Fuel high performance energy drinks, Reign Storm total wellness energy drinks and Bang Energy drinks, increased $1.94 billion for the 2025 second quarter, from $1.74 billion for the 2024 second quarter.

Net sales for the company’s strategic brands segment, which primarily includes the various energy drink brands acquired from The Coca-Cola Company, as well as the company’s affordable energy brands Predator and Fury, increased 18.9% to $129.9 million for the 2025 second quarter, from $109.2 million in the 2024 second quarter.

Net sales for the alcohol brands segment, which is comprised of various craft beers, flavored malt beverages and hard seltzers, decreased 8.6% to $38.0 million for the 2025 second quarter, from $41.6 million in the 2024 second quarter.

Net sales for the company’s other segment, which primarily includes certain products of American Fruits and Flavors, LLC, a wholly owned subsidiary of the company, sold to independent third-party customers, decreased 8.5% to $6.4 million for the 2025 second quarter, from $7.0 million in the 2024 second quarter.