The Pepsi Smart can — a connected device with a flexible, three-dimensional wrap-around screen that plays high definition content — may not be ready for vending, but it’s already turning heads. The new packaging represents PepsiCo’s approach to an interactive portal it could use to ignite fans' interest and connect with them via personalization or, in the future, exclusive benefits like access codes.
PepsiCo debuted the Smart Can at Cannes Lions, an event for the advertising and communications industry. The company plans to share the Smart Can with a select group of influencers and fans, who will create content around the Smart Can “to challenge conventions across football, gaming, music and food – turning it into a ‘CANvas’ for self-expression.”
Also at Cannes Lions, Gatorade introduced Anna, an AI Hydration Coach hosted by Stagwell. Anna promises to provide “personalized advice to improve their everyday performance,” according to the company release. At Sport Beach, guests could speak with Anna via a large screen, asking specific hydration questions and receiving personalized advice.
The AI tool’s insights are based on research and expertise from the e Gatorade Sports Science Institute (GSSI).
