Suja Life announces acquisition of soda brand, Slice, plans to revamp formula

May 30, 2024
Expanding its growing portfolio of better-for-you beverages, the acquisition marks Suja Life’s entrance into the health soda category. Slice will be reintroduced in 2025 with a fresh look and revamped formula – all-natural, low-calorie soda that delivers advantages for gut health.

Suja Life, a leading functional wellness platform and parent company of Suja Organic and Vive Organic, announced its acquisition of soda brand, Slice. With the addition of Slice, Suja Life’s better-for-you beverage portfolio expands, continuing the momentum that began in 2022 with its acquisition of Vive Organic. The deal represents Suja Life’s continued dedication to offering beverages that provide incremental health benefits with low sugar and clean ingredients. Under Suja Life’s innovative guidance, Slice will be reintroduced in 2025 with a fresh look and revamped formula featuring pared-down clean ingredients.

Slice is a popular fruit-flavored soda that was first introduced in the 1980s to much fanfare. While the improved ingredients will bring a new healthy soda option to Suja Life’s portfolio, the flavors and taste profile will resemble the classic, nostalgic sodas people know and love. The relaunch of Slice will not just be an all-natural, low-calorie soda, but one that delivers advantages for gut health with superior nutrition, function and taste.

“We believe that choosing a healthy lifestyle shouldn’t mean giving up on flavor or enjoyment,” Maria Stipp, CEO of Suja Life, said in the announcement. “With the acquisition of Slice, we are making it easier for consumers to choose a better-for-you beverage. We all want to feel good about what we drink while still enjoying great taste, and Slice does that while providing functional benefits and low sugar.”

The acquisition comes on the heels of Suja Life’s recent CEO transition with Maria Stipp reigning in a new era for the parent company, and Suja Organic’s entry into an entirely new category with the launch of its plant-based Protein Drink line.