Bottled water continues to benefit as perceived healthy option to CSDs: new report

Feb. 25, 2021
Sparkling water will see fastest gains; rife bottled water availability will promote on-the-go consumption in vending sector

Demand for bottled water in the U.S. is forecast to increase 1% yearly in volume terms through 2024, according to Bottled Water: United States, a report recently released by Cleveland-based Freedonia Focus Reports.

Gains will be driven by the healthy profile of bottled water compared to carbonated soft drinks and other beverages that contain sugar and artificial ingredients. Widespread availability of bottled water will continue to promote on-the-go consumption, particularly as a substitute for vending mainstay, CSDs.

However, the Covid-19 pandemic restrained on-the-go water consumption in 2020 due to stay-at-home orders and hampered bulk still water deliveries to businesses with large numbers of employees working from home. Faster advances will also be restrained over the forecast period by competition from beverages such as ready-to-drink coffee and tea, as well as the use of tap water filtration devices.

Still water in polyethylene terephthalate (PET) single-serve containers is projected to remain the dominant segment through 2024, supported by consumer preferences for healthier alternatives to CSDs and the widespread availability of water in single-serving PET bottles.

Demand for sparkling water is expected to rise 5% a year, the fastest pace of any discrete product segment. Sales will be spurred by consumer interest in alternatives to CSDs that offer the aesthetic experience of carbonation without sugar and artificial flavors. 

These and other key insights are featured in Bottled Water: United States. The report provides an estimate of 2020 and forecast to 2024 for U.S. bottled water demand in gallons. Total demand is segmented by type in terms of:

» PET single-serve still water
» Bulk still water
» Other packaged still water
» Sparkling water
» Flavored and enhanced water

To illustrate historical trends, total demand and the various segments are provided in annual series from 2009 to 2019.

Bottled water encompasses water packaged in bottles, cans, or jars in single-serve or bulk sizes. Carbonated soft drinks, club soda, seltzer, and tonic water are excluded from the scope of this report.

More information about the report is available here.

Each month, the Freedonia Group – a division of – publishes over 20 new or updated Freedonia Focus Reports, providing fresh, unbiased analysis on a wide variety of markets and industries. Published in 20 to 30 pages, Focus Report coverage ranges from raw materials to finished manufactured goods and related services such as freight and construction. Additional Consumer Goods reports can be purchased at Freedonia Focus Reports or


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