Good Is Brewing: McCafé It Forward Launches To Reward Good People With Good Coffee

Aug. 20, 2019

Chicago (August 20, 2019) — Today, McCafé announced it is rewarding good people with a good cup of McCafé coffee.Inspired by the way our customers demonstrate simple acts of kindness on a daily basis in our restaurants, we’re launching McCafé It Forward, a three-day, pay-it-forward program that is designed to spread goodness across the country one golden cup of coffee at a time. As we celebrate a decade of serving delicious and consistent café quality options, McCafé It Forward lets customers experience how we’re brewing good with the new refreshed look of McCafé.

Beginning tomorrow, 500 McCafé It Forward cards will be distributed and activated throughout the U.S. Each card swipe can be exchanged for one free small cup of McCafé Premium Roast Coffee or Iced Coffee at participating McDonald’s nationwide until August 23. The first card recipients – selected because they’re coffee lovers or individuals known for demonstrating kindness in their communities – will redeem their cup of coffee, and then kick off the ripple effect of goodness by passing the card along.

“We know McCafé customers are already sharing acts of kindness every day, and McCafé It Forward is a chance for us to amplify what they’re doing on a larger scale and prove good is truly brewing around every corner,” said McDonald’s Senior Director of Brand and Menu Innovation Strategy, Elina Veksler. “We’ve been on a decade long journey with McCafé, and we share in that feeling of optimism each and every time our customers take that first sip of coffee.”

Should customers receive a McCafé It Forward card, they should head to their nearest participating McDonald’s for a small coffee, and then give the card to a friend, someone who has done good in their life, or even a stranger to keep the goodness going one cup at a time. Everyone is invited to follow along all three days as the cards spread kindness throughout the U.S. by visiting 

McCafé Be A Brew-Gooder Sweepstakes

To keep the good brewing, we’re also encouraging coffee lovers to recognize those who they think have done good in their world. Customers can nominate someone who they believe is a “Brew-Gooder” – also known as someone has done something good big or small – via the McCafé Be A Brew-Gooder sweepstakes*. By nominating a Brew-Gooder, customers can enter for the chance for them and their nominee to be one of five lucky pairs to each win a grand prize: McCafé for Life. 

From August 26 through September 29, nominations can be submitted via Twitter, Instagram, or an entry form via the McDonald’s App or Winners will be selected in a random drawing. Visit for official sweepstakes rules.

The McCafé It Forward cards and the Be A Brew-Gooder sweepstakes demonstrate how the brand is staking a claim in goodness with its new look and feel – “Good is Brewing.” Since the U.S. launch of McCafé in 2009, we’ve been building a better McCafé experience with commitments to quality and sustainability, increased convenience and expanded menu options at an incredible value. 


·         In celebration of brewing delicious-tasting coffee for ten years, McCafé is kicking off a pay-it-forward chain of kindness with 500 local coffee lovers and individuals known for doing good in their communities across the country via McCafé It Forward cards. Each swipe of a McCafé It Forward card is good for one free small cup of McCafé Premium Roast Coffee or Iced Coffee per person at participating McDonald’s nationwide from August 21 through 23.

·         Starting August 21, initial cardholders may go to their local McDonald’s to redeem their free small cup of McCafé Premium Roast Coffee or Iced Coffee, and then pass along their card to a friend, someone who has done good in their life, or even a stranger – kicking off the ripple effect of kindness.

·         McCafé It Forward recipients should keep the goodness going by passing along the McCafé It Forward until the cards deactivate on August 23 at 11:59 p.m. EDT.

·         McCafé is inviting everyone to watch the human kindness social experiment in real time as the cards spread goodness throughout the country by visiting

*No Purchase Necessary To Enter/Win. A Purchase Will Not Increase Your Chances of Winning. McDonald’s® McCafé® Be A Brew-Gooder Sweepstakes begins 12:00:00 a.m. ET 8/26/19, ends 11:59:59 p.m. ET 9/29/19 (“Entry Period”), includes 5 separate Weekly Entry Periods: 8/26 to 9/1; 9/2 to 9/8; 9/9 to 9/15; 9/16 to 9/22; 9/23 to 9/29. Open to residents of the 50 U.S./DC, 18+. Void where prohibited. Entries must be in English language only, must nominate a person (not yourself) who deserves to win based on their good deeds and must comply with Official Rules. Limit 1 Entry/Day per platform: (1) McDonald’s App or, (2) Tweet or Retweet on Twitter, or (3) post on Instagram. Twitter/Instagram entries must include: #BeABrewGooder #Sweepstakes and @McDonalds. Subj. to Off. Rules in the McDonald’s App, or at for complete eligibility/entry/prize details and other requirements. One Nominator/Nominee entry winner randomly selected for each Weekly Entry Period for a total of 10 Prizes (5 Nominator prizes, 5 Nominee prizes), ARV $14,872 ea. Odds of winning determined by number of entries received for each Weekly Entry Period. *Based on two (2) coffees/wk for 50 yrs., plus $3,432 for taxes, ARV: $14,872. Sponsor: McDonald’s USA, LLC, 110 N. Carpenter St., Chicago, IL 60607. ©2019 McDonald’s.

About McCafé USA 

McCafé coffees including lattes, cappuccinos and mochas were added to the U.S. national menu in 2009, and quickly expanded to include blended ice frappés and smoothies as well as limited-time seasonal offerings. Since 2017, we’ve evolved the McCafé menu to offer delicious options more than ever before, including espresso beverages like Americanos, a Cold Brew Coffee lineup, and limited-time bakery items such as McCafé Donut Sticks and Muffin Toppers. We’ve also made McCafé more convenient and accessible, introducing McDelivery, mobile order pay and McCafé retail lines. In 2019, a renewed commitment to McCafé features refreshed branding to celebrate ten years of giving customers the cup of goodness they deserve. For more information, visit, or follow us on Twitter @McDonalds and Facebook

About McDonald’s USA

McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to nearly 25 million customers every day. Ninety-five percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit, or follow us on Twitter @McDonalds and Facebook.


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