FORTO To Launch Hershey’s Chocolate Flavor Coffee Shot

Oct. 16, 2017

FORTO, the #1 U.S. Coffee Shot and Fastest-Growing U.S. Beverage brand (*2017 Inc. Magazine) is now growing the category further with a new Hershey's Chocolate flavor! In partnership with The Hershey Company, FORTO has created a deliciously-smooth Organic Coffee Shot that provides needed coffee energy to Adult Americans on-the-go.

Along with the new flavor, FORTO will also be launching a non-milk Pure Black flavor. This new line-up of products offers something for all coffee drinkers seeking energy.

As Neel Premkumar, FORTO’s Founder/CEO shares, “We are constantly focused on innovation. Our new line-up of FORTO Coffee Shots will break more barriers in the ‘energy shot’ space and expand the opportunity for all of our retail partners by bringing more millennial coffee drinkers into the energy shot category.“

FORTO will be sampling their new flavors of organic cold brew coffee shots at the NACS Expo in Chicago on October 18-20.


FORTO is the #1 U.S. Coffee Shot, sold in over 20,000 stores nationwide and incrementally growing the energy shot category. Created by a father of twins needing wholesome energy – FORTO is made with Organic & Fair-Trade Colombian Coffee. The name FORTO is derived from the Italian word for strong (forté), as each handheld bottle of FORTO has pure coffee energy equal to 1 or 2 regular cups of coffee! These 2oz. coffee shots attract new consumers in the coffee and energy drink categories who are looking for convenient energy made with delicious organic ingredients. For additional information on FORTO, please visit