DS Services Sparkletts® Enters Fast-Growing Sparkling Water Category With Two New Line Extensions
ATLANTA, GA--(Marketwired - May 4, 2015) - DS Services of America, Inc. (DS Services), a subsidiary of Cott Corporation and a leading bottled water, coffee and tea direct-to-consumer services provider and owner of Sparkletts® bottled drinking water, is entering the fast-growing sparkling beverage category with two new line extensions: Sparkletts® Sparkling Water, a refreshing, zero-calorie, lightly flavored sparkling beverage, and Sparkletts® ice, a zero-calorie sparkling beverage with a variety of fruit flavors. Both products roll out to retailers as well as home and office delivery customers starting May 2015.
DS Services is introducing Sparkletts Sparkling Water and Sparkletts ice to compete in this fast-growing sparkling beverage category. According to Nielsen, flavored sparkling beverages are now the fastest-growing segment of the beverage category in chain supermarkets and have surpassed the unflavored sparkling beverage segment in size.
"Consumers are choosing flavored sparkling beverages for their zero-calorie, great-tasting refreshment," says Brian Miller, Chief Commercial Officer, DS Services. "Sparkletts Sparkling Water and Sparkletts ice are our opportunity to support this consumer demand with popular flavors in convenient, on-the-go package sizes that are priced competitively with other sparkling beverage options in the market."
Sparkletts Sparkling Water will be available in an unflavored option as well as two flavored options: Simply Sparkling, a flavor-free choice, Lemon Lime flavor and Raspberry flavor. Sparkletts ice flavors will include Pink Grapefruit, Black Raspberry and Orange Mango.