Sipp Eco Beverage Co. Hires Former Green Mountain Coffee Sales Manager As VP Of Sales

Feb. 3, 2015

PHILADELPHIA, Pennsylvania (February 3, 2015) – Today, Sipp Eco Beverage Co. announced the hire of Josh Rosinsky as their Vice President of Sales. Rosinsky joins Sipp from French beverage manufacturer, Lorina, and will be responsible for growing and managing the sales organization as well as continuing to drive the company’s exponential growth.

"We are very excited about Josh joining the Sipp team. He not only brings his experience and connections in the beverage industry, but also enthusiasm and passion for the Sipp brand," said Beth Wilson-Parentice, CEO/Founder. "We know his commitment to the brand and his strong work ethic will help us take Sipp to the next level."

An experienced Sales Executive with over a decade of national and international sales and senior management experience, Josh’s vast knowledge and success has made him a sought after sales expert in the CPG industry. Throughout his career, he has demonstrated when the right sales team is armed with solid sales fundamentals, innovative sales strategy, and aggressive execution that they not only put their company in the game – they win.

Josh’s diverse sales and management background includes building high performance revenue engines for several well-known Natural Food Brands. As the Western Regional Sales Manger for Green Mountain Coffee, a leading national coffee roaster of the Keurig brand, Josh successfully grew and ultimately helped the company successfully go public. Josh’s leadership drove the region’s hyper growth as well as the company’s overall growth to nearly $3 billion in revenue.

Josh Rosinsky holds a Bachelors degree in Communications from University Of California, Santa Barbara. He is an active member of the Humane Society of Los Angeles and is a lifetime volunteer at his local ASPCA shelter. 

About Sipp Eco Beverage Co.

In late 2009, Beth Parentice set out to create a new, healthier soda alternative. After many months of mixing, testing and tasting, Sipp debuted at the Natural Products Expo in Boston and unveiled a brand new line of organic sparkling beverages sweetened with agave. Sipp has received celebrity endorsements as well as awards including Best Beverage of 2011 in Beverage World Magazine. Sipp has also been featured in FOOD & WINE Magazine as well as Martha Stewart’s Whole Living Magazine. Visit to find a location with Sipp near you or to purchase Sipp online.