Alexandria, VA – The vast majority of consumers see water as a smart beverage choice and consider bottled water to be healthier than soft drinks, according to newly released findings from a survey conducted online by Harris Poll of more than 2,000 U.S. adults 18 years and older for the International Bottled Water Association (IBWA). The poll’s conclusions reflect healthy hydration trends that are driving annual bottled sales and consumption increases, and make it clear why the Beverage Marketing Corporation (BMC) says that bottled water is on course to become the number one packaged beverage in America by 2016.
According to the November 2014 survey, 96 percent of Americans believe that we should be drinking more water. The poll also found that 95 percent of Americans believe that bottled water is a healthier beverage choice than soft drinks.
“While there have been a few efforts made to restrict its availability, 92 percent say bottled water should be available wherever other beverages are sold,” said IBWA vice president of communications, Chris Hogan. “And, 55 percent said that bottled water was among their preferred beverages.”
“In addition, 91 percent of Americans say that healthy considerations like calories are at least somewhat important when making the decision about what beverage to consume. This high degree of awareness about making healthy diet choices is consistent with the 7.4 percent increase in bottled water consumption last year, to 10.9 billion gallons,” said Hogan. “In fact, according to BMC, in 2014, every American drank, on average, a record 34.2 gallons of bottled water, and by 2016 bottled water is predicted to be the number one packaged beverage sold in the United States,” he added.
The survey also showed that 86 percent of consumers already buy bottled water, most often from grocery stores (73 percent) or big box retailers like Wal-Mart or Target (42 percent). These findings support research from BMC showing that consumers tend to buy bottled water in bulk from supermarkets or large discount retailers since they often prefer to purchase bottled water in cost-saving volume.
Americans are making their voices heard in the marketplace, and choosing bottled water more frequently is one way they are leading healthier lives and making smart diet decisions.
To learn more about bottled water, please visit www.bottledwater.org.
The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.
In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.
IBWA is proud to be an active supporter of Drink Up, an initiative of First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages Americans to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.
Consumers can contact IBWA at 1.800.WATER.11 or visit IBWA's website (www.bottledwater.org) for more information about bottled water. Media inquiries can be directed to IBWA Vice President of Communications Chris Hogan at 703.647.4609 or [email protected].
This survey was conducted online within the United States by Harris Poll on behalf of IBWA from November 20-24, 2014 among 2,066 adults ages 18 and older. For complete survey methodology, including weighting variables, please contact Chris Hogan (703) 647-4609.