Cold Spring Harbor, NY (October, 2014)- According to the annual philanthropy survey “Giving USA,” consumer contribution to charitable non-profits account for 2% of American GDP (gross domestic product) each year. This percentage has remained steady for several decades.[1] Changing the way consumers can support positive change without modifying their lifestyles, Icebox Water (www.icebox-water.com) proudly announces its recent membership with 1% For The Planet (www.onepercentfortheplanet.org), a non-profit organization that directly funds environmental sustainability projects worldwide. With each purchase of Icebox Water, consumers join efforts working to improve the health of people and the planet.
Icebox Water’s commitment to environmental health began with its package. The brand of pure Canadian spring water is boxed in a pressed paper carton that is 100% recyclable and free of BPA (bisphenol A). With the aim to reduce global waste and plastic pollution, Icebox provides a healthy alternative for both the body and the earth while still offering consumers conveniently packaged water for on-the-go hydration.
Now, Icebox Water has taken another pledge for the environment by becoming a new member of 1% For The Planet. The organization is comprised of more than 1,200 key influencing companies all over the world, including Kleen Kanteen and Patagonia, who donate 1% of their sales directly to more than 3,000 non-profit organizations. As a dedicated member of this movement, Icebox Water supports 1% For The Planet’s goal of educating, enabling and activating the public to amplify consumer’s awareness of their responsibility to protect our planet. In this way, Icebox Water involves its consumers in global improvement efforts without altering their lifestyles.
This forward-thinking brand of sustainably packaged spring water can be purchased nationwide at Whole Foods, H-E-B, Mother’s Market, Albertson’s, Gristedes, and several other natural and grocery retailers. Their association with 1% For The Planet allows Icebox to change the way that consumers can participate in environmental sustainability efforts simply by buying water that they need. With every purchase of the fresh, pure, conveniently-packaged water, consumers contribute to organizations dedicated to the improvement of the earth.
Icebox Water continues to “refresh naturally” in more ways than one. This commitment to 1% For The Planet showcases Icebox Water’s dedication to the health of their customers and the health of the planet.
About Icebox Water™:
Icebox Water™ produces conveniently packaged water that is good for people and good for the planet. The unique carton packaging is made from 74% cardboard and pressed paper, and is 100% recyclable. Icebox Water™ is free of bisphenol A (BPA), a chemical commonly found in plastics. Icebox Water™ boxes its water at the source of Canadian springs to ensure it maintains the highest standards of purity and taste. Icebox Water™ can be found throughout North America at major markets such as Whole Foods, Mother’s Market, Albertson’s and Gristedes. For more information about Icebox Water™, please visit www.icebox-water.com or contact Lauren Haines of Christie Communications at (805) 969-3744 or [email protected].
[1] http://philanthropy.com/article/The-Stubborn-2-Giving-Rate/139811/
