MiO, Crystal Light, KOOL-AID Available In Vending, Micro Markets

Dec. 23, 2013

MiO, CRYSTAL LIGHT and KOOL-AID are now available in a variety of thirst-quenching flavors for the vending and micro market channels.

Made with the highest quality ingredients and natural flavors, MiO single-serve liquid concentrate enhances the flavor of water with 0 calories, 0g carbs, no sugar and low sodium. The most popular MiO flavors include: cherry blackberry, orange tangerine, energy black cherry and fit berry blast.

As the No.1-selling non-carbonated sugar-free powdered drink mix, according to ACNielsen, Total U.S. Food Drug Mass, $ Share in December 2012, Crystal Light boasts 90 percent aided brand awareness, reports Nielsen Total US FDM. Single-serve liquid concentrates, like revitalizing Crystal Light Mango Passionfruit, instantly transforms water into a new refreshing drink with 0 calories per serving and a refreshing "better-for-you" appeal.

KOOL-AID Tropical Punch is a favorite among the iconic flavors and is now available in a convenient new single-serve liquid concentrate format.

Kraft Cold Beverage Brands represent the top 3 sellers within the single-serve liquid concentrate category between its top-selling brands – MiO, CRYSTAL LIGHT and KOOL-AID, according to Nielsen BMX Topline data in June and July 2013. 



Kraft - cold beverages

July 25, 2012
Brands: Crystal Light, Crystal Light On The Go, Capri Sun