New Coffee Drink Named For Baseball Legend Joe DiMaggio

Sept. 4, 2012

AriZona Beverages is excited to announce Joltin' Joe: a lightly carbonated espresso drink created in honor of the American icon and sports legend Joe DiMaggio.

AriZona is an all-American company and was founded on the principles of perseverance and hard work, principles which DiMaggio embodied, along with grace, humility and the promise of the American Dream. The Joltin' Joe drink will evoke DiMaggio's timeless legacy – not only his greatness on the field but the way he symbolized the potential for greatness we all yearn to see in ourselves.

Joltin' Joe is a light, all-natural drink that is perfect for a morning caffeine kick or late afternoon pick-me-up. Made with natural espresso coffee. Joltin' Joe has a clean, smooth taste followed by a subtle, bubbly effect.

Joltin' Joe contains 80mg of caffeine, RebA – a natural sweetener derived from the stevia leaf, and only 50 calories per 8-ounce serving. And, like all AriZona beverages, it contains no artificial flavors, colors or preservatives.

Joltin' Joe is packaged in 16-ounce aluminum cans that feature Joe DiMaggio as well as historical photos and headlines from his 56-game hitting streak that captured the nation's attention and imagination – a record unbroken to this day. The beverage will be available in New York metro area in mid-September and will continue to roll out nationally throughout the year.

AriZona Beverages is thrilled to add Joltin' Joe to its growing portfolio of iconic athlete beverages. Now, in addition to the widely popular Arnold Palmer half & half and Jack Nicklaus' Golden Bear lines, Joe DiMaggio's carbonated espresso drink, Joltin' Joe, has officially joined AriZona's hall of fame.

For more information on this or any other AriZona beverage, please visit