U.S. volumes of energy drinks, ready to drink tea and coffee, and sports beverages continued to surge in 2011, while sales of carbonated soft drinks, value-added water and fruit beverages remained lackluster, reported www.foodnavigator-usa.com. To read the article, click here.
Editor’s Insight: This beverage market report follows a similar one yesterday that focused on the continued decline of carbonated soft drinks. The total beverage refreshments market is beginning to recover from losses caused by the recession, but the recovery is being led by non-traditional beverages at the expense of carbonated soft drinks.
Beverage refreshment retailers are aware that energy drinks are the fastest growing beverage refreshment. Beverage retailers must recognize that as energy drinks become more popular with consumers, there are some health concerns about these products. Beverage retailers, including vending operators, need to be careful about making energy drinks available to children as long as health concerns persist. 03-22-12 By Elliot Maras
