New OJ Ad Focuses On Younger Consumers, 'Millennials'

Sept. 14, 2012

The Florida Department of Citrus plans to target the millennial generation, those born after 1982, for a new orange juice television advertisement campaign, according to the Ledger. The ad hopes to combat recent dropping orange juice sales in supermarkets. Full article

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Management

Florida Places Agriculture Department In Charge Of School Lunch Program

July 1, 2011
Florida Gov. Rick Scott signed legislation last week that transfers oversight of the state's school lunch program to state agriculture officials, who will now be responsible for...