5-hour Energy debuts 16-fl.oz. carbonated energy drink

Oct. 7, 2021

Living Essentials LLC has extended its popular 5-hour Energy brand beyond the well-established 2-fl.oz. shots with a carbonated beverage version in a 16-fl.oz can.

The new format made its debut at simultaneous events this week: the National Beer Wholesalers Association convention in Las Vegas, at the National Association of Convenience Stores (NACS) convention in Chicago.

The 16-fl.oz. cans are available in berry, grape and watermelon and will be distributed nationally via independent beverage distributors and other channels.

The 2-oz 5-hour Energy shot, popular in vending, has nearly 90% market share in the category, according to Living Essentials. Shots are available at more than a quarter-million retail locations. 


Pepsi Cola Soda Shop Campaign Imagery
Carbonated beverages

You're The One That I Want: Pepsi-Cola Soda Shop flavors pay homage to Grease

Sept. 19, 2021
PepsiCo and Doja Cat launched limited-edition soda product with remake of "You're The One That I Want," debuting on TV during the 2021 MTV Video Music Awards
Celsius Holdings Inc.
Celsius Tropical Vibe

Celsius adds Tropical Vibe flavor to fitness drink lineup

Sept. 16, 2021
Celsius Holdings Inc. has extended its flavor offerings with Tropical Vibe, a refreshing combination of starfruit and pineapple. Like all Celsius fitness drinks, Tropical Vibe...