Established in 1966 in Japan and positioned as the world's leading supplier of green tea leaves & green tea beverages, ITO EN(North America) INC. was founded in May 2001 with the mission of introducing authentic green tea products and cultivating an interest and tea culture in the United States and beyond. With a history of innovation spanning four decades, ITO EN has been an industry leader developing the first, entirely natural ready-to-drink beverage- Oi Ocha, carefully preserving its distinct flavor and integrity.
In 2002, ITO EN launched its first flagship store on Madison Avenue in New York City, rated today as "Best Tea Emporium" in Zagats New York City Gourmet Shopping & Entertainment Guide for 5 consecutive years. For more information on ITO EN products, please visit www.itoen.com.
