The Minute Maid Enhanced Juice and Juice Drink line will expand in 2010 with three popular juice varities becoming available in single-serve bottles. Minute Maid Pomegranate Blueberry Flavored 100% Juice Blend of 5 Juices, Minute Maid Pomegranate Lemonade and Minute Maid Strawberry Kiwi Flavored Juice Drink - will be available in 12-oz. shrink-wrapped single-serve PET bottles.
The Minute Maid Enhanced Juice and Juice Drink line delivers flavorful juice beverages with unique fortification for health-conscious consumers. Minute Maid Pomegranate Blueberry flavored 100% juice is a blend of five juices with Omega-3/DHA and four other nutrients to help nourish the brain and body; Minute Maid Pomegranate Lemonade is an excellent source of antioxidant vitamins C and E; and Minute Maid Strawberry Kiwi combines both Yerba Mate extract and real fruit juice to provide consumers with a delicious natural energy boost.
The launch of Minute Maid Enhanced chilled single-serve 12-fl.oz. bottles will be supported with a fully integrated marketing program. For more information visit www.minutemaid.com.