Waterdrop, a fast-growing hydration brand headquartered in Vienna, Austria, announced the appointment of Alexandre Ruberti as general manager for the Americas. With a distinguished career that spans over two decades in the consumer packaged goods sector, including leadership roles at Red Bull, Coke Bottler, Start Ups, and a former board member at Celsius Holdings Inc., Ruberti brings a wealth of experience and proven track record of strategic growth and market expansion to Waterdrop.
As Waterdrop continues to expand its presence in the U.S. and across the Americas, Ruberti's expertise will be instrumental in driving the brand's mission to promote sustainable hydration solutions. Ruberti will focus on leveraging the tremendous growth potential of the emerging hydration category and further establishing Waterdrop as a leader in the market.
“I am thrilled to join waterdrop at a pivotal moment in the company's journey of becoming a leading brand in healthy, sustainable hydration," Ruberti said in the announcement. “With the introduction of its innovative waterdrop hydration cubes the company has set a new industry standard for daily hydration, made simple. Joining a purpose-driven, emerging player like waterdrop isn't just about embracing change; it's about championing a movement towards a more conscious, hydrated world. Together with the talented team at waterdrop, I look forward to strengthening the brand, deepening customer relationships and unlocking new avenues for accelerated growth.”
Henry Murray, global CMO and co-founder of Waterdrop, who launched the U.S. business and grew the brand into a recognized leader in sustainable hydration over the past three years, expressed his enthusiasm for Ruberti's appointment, stating in the announcement: “Alexandre's exceptional track record and deep market and industry expertise align perfectly with waterdrop's ambition. His leadership will be pivotal as we continue to grow in the U.S. and expand in the Americas. We're excited for the momentum Alexandre and team will create for waterdrop.”
Waterdrop's commitment to reducing environmental impact and promoting sustainable hydration has resonated with consumers worldwide, earning the brand recognition and partnership from both top athletes such as Novak Djokovic and leading organizations. As the official Global Hydration Partner of the ATP Tour, Waterdrop underscores its dedication to providing eco-friendly hydration solutions.
Backed by reputable investors, Waterdrop has made significant strides in the hydration industry, serving online shoppers through their DTC, in over 20,000 retail doors such as Target and Walgreens, and more than 40 waterdrop brick-and-mortar stores across Europe, the U.S., and Asia.
