The Coca-Cola Company announced that Smartwater original and Smartwater alkaline with antioxidant will hit shelves across the U.S. starting in single 12-oz. cans – the first vapor-distilled water to hit the market in the format – and 8-packs alongside the trademark’s existing portfolio of bottled options.
“Smartwater has been dedicated to anticipating consumer needs and trends in hydration since first launching our vapor-distilled water in 1996,” Tiphanie Maronta, senior director of brand marketing, said in the announcement. “We are always looking for smarter hydration solutions.”
Sadie Ellison, senior brand manager, Smartwater, added in the announcement: “As the leading premium water brand, we have a responsibility to constantly iterate, improve and meet consumers where they are. Today, that means ensuring we’re in a package that fits shifting trends as we head into the spring and summer seasons of socializing. Our team worked tirelessly to ensure the cans would stand out on shelf while fitting seamlessly into our iconic smartwater trademark visual identity system. We looked at a few different versions to get the cans just right before ultimately landing on a fully dipped look, swapping the color drop for an inverse revealing the cans’ metallic finish.”
