PepsiCo Inc. and Bally's Corp. announced a partnership naming PepsiCo the official beverage provider at Bally's casinos and resorts nationwide. Participating Bally's location will begin pouring PepsiCo products by the end of October.
The partnership expands PepsiCo's entertainment and hospitality portfolio with a presence in top tourist destinations in the U.S. to more than 14 Bally's properties across 10 states.
PepsiCo now has the exclusive pouring rights in restaurants, food courts, gift shops and convenience stores, along with vending machines, at Bally's properties.
A variety of beverages, including Pepsi Zero Sugar, Mountain Dew, Rockstar Energy and Bubly sparkling water, will be available to Bally's guests in both fountain and vendable packaged forms.
Top locations include Bally's Atlantic City Hotel & Casino and Twin River Casino Hotel.
"With this partnership, our two marquee brands are bringing our guests the ultimate entertainment and hospitality experience," said Paul Juliano, Bally's corporate operations vice president.
