The State of OCS Industry Report

Already registered? Click here to log in.

OCS sales are growing. Is profitability keeping pace?

In Automatic Merchandiser’s 2026 State of the Office Coffee Service Industry survey, 82% of responding operators reported increased OCS revenue, and 76% added customer locations. Yet significant cost increases forced many operators to raise prices, absorb higher expenses, rethink their product mix and make difficult account decisions.

The opportunity is there. The challenge is turning that opportunity into profitable, sustainable growth.

Join this Automatic Merchandiser/VendingMarketWatch.com webinar for a closer look at the report and what its findings mean for your business. We’ll connect the numbers to the decisions operators face every day: what to sell, where to grow, when to invest and how to demonstrate the value of coffee service in a changing marketplace.

Our discussion will explore:

• Growing sales while protecting margins: How are operators responding to higher costs, and what should guide pricing, purchasing and account decisions?
• Following demand without abandoning the core: Single-cup and bean-to-cup offerings are gaining momentum. Where do traditional brewers, cold brew and specialty beverages fit?
• The power of local and private label: Together, these coffees represented roughly two-thirds of respondents’ reported coffee revenue. How can operators use them to strengthen differentiation and customer loyalty?
• Looking beyond the office: Locations outside offices and professional workplaces generated 60% of respondents’ reported OCS revenue mix. What does that suggest about where to prospect next?
• Expanding the customer relationship: When do pantry service, water filtration and ice create opportunities to grow an account and what should operators consider before expanding?
• Making it easier to buy and manage: How can online ordering and digital self-service support the customer experience and the sales conversation?
• Giving sustainability a practical role: Which offerings address customer priorities, and how can operators determine where sustainability belongs in their proposals?
• Setting priorities for 2027: Which findings deserve action now, and what questions should operators ask before committing resources?

Leave with a clearer view of the OCS landscape and practical ideas to sharpen your sales approach, evaluate your service mix and pursue profitable growth in 2027.

Speakers

Sponsored by: